Who is the DailyCandy Reader?

DailyCandy's e-mail list of 2.5 million subscriptions includes smart, stylish and affluent women who look to the editorial to find the inside scoop. DailyCandy subscribers have a voracious appetite for what's next, new, cool, and must-have.

95%

are females

64%

are under 35

92%

are college grads or hold graduate degrees

31

Median age

$75k

Median HHI

DailyCandy readers are:

DEVOTED

96% read it every day or almost every day

GENEROUS

63% forward articles to their friends regularly

SHOPPERS

66% bought something they read about on DailyCandy

INFLUENCERS

65% see it first and tell others about what's new and cool